Web Marketing & Customer Acquisition Disciplines
Search Engine Optimization (SEO)
Core Areas
- Keyword Research
- On-Page Optimization (Title Tags, Meta Descriptions, Content)
- Off-Page Optimization (Link Building)
- Technical SEO (Site Speed, Mobile-Friendliness)
Advanced Topics
- E-A-T (Expertise, Authoritativeness, Trustworthiness)
- Schema Markup
- International SEO
- SEO Analytics & Reporting
Paid Advertising (PPC)
Core Areas
- Google Ads (Search, Display, Video)
- Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok)
- Campaign Setup & Management
- Keyword Bidding & Budget Optimization
Advanced Topics
- Programmatic Advertising
- Retargeting/Remarketing
- Attribution Modeling
- A/B Testing & Conversion Rate Optimization (CRO)
Content Marketing
Core Areas
- Blog Posts & Articles
- Ebooks & Whitepapers
- Infographics
- Video Marketing
Advanced Topics
- Content Strategy & Planning
- Content Promotion & Distribution
- Content Analytics & Measurement
- User-Generated Content (UGC)
Email Marketing
Core Areas
- Email List Building
- Email Segmentation
- Email Automation
- Email Design & Copywriting
Advanced Topics
- Personalized Email Marketing
- Behavioral Email Marketing
- Email Deliverability & Compliance
- A/B Testing Email Campaigns
Social Media Marketing
Core Areas
- Social Media Strategy
- Community Management
- Social Media Content Creation
- Social Media Analytics
Advanced Topics
- Influencer Marketing
- Social Listening
- Social Commerce
- Social Media Advertising (covered also in PPC)
Conversion Rate Optimization (CRO)
Core Areas
- A/B Testing
- Usability Testing
- Heatmaps & User Behavior Analysis
- Landing Page Optimization
Advanced Topics
- Personalization & Dynamic Content
- Advanced Analytics & Segmentation
- Multivariate Testing
- Customer Journey Optimization
Analytics & Data
Core Areas
- Google Analytics
- Data Tracking & Reporting
- KPI Definition & Measurement
- Marketing Automation Platforms
Advanced Topics
- Predictive Analytics
- Customer Relationship Management (CRM) integration
- Big Data & Marketing
- Attribution Modeling