Web Marketing & Customer Acquisition Disciplines

Search Engine Optimization (SEO)

Core Areas

  • Keyword Research
  • On-Page Optimization (Title Tags, Meta Descriptions, Content)
  • Off-Page Optimization (Link Building)
  • Technical SEO (Site Speed, Mobile-Friendliness)

Advanced Topics

  • E-A-T (Expertise, Authoritativeness, Trustworthiness)
  • Schema Markup
  • International SEO
  • SEO Analytics & Reporting

Paid Advertising (PPC)

Core Areas

  • Google Ads (Search, Display, Video)
  • Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok)
  • Campaign Setup & Management
  • Keyword Bidding & Budget Optimization

Advanced Topics

  • Programmatic Advertising
  • Retargeting/Remarketing
  • Attribution Modeling
  • A/B Testing & Conversion Rate Optimization (CRO)

Content Marketing

Core Areas

  • Blog Posts & Articles
  • Ebooks & Whitepapers
  • Infographics
  • Video Marketing

Advanced Topics

  • Content Strategy & Planning
  • Content Promotion & Distribution
  • Content Analytics & Measurement
  • User-Generated Content (UGC)

Email Marketing

Core Areas

  • Email List Building
  • Email Segmentation
  • Email Automation
  • Email Design & Copywriting

Advanced Topics

  • Personalized Email Marketing
  • Behavioral Email Marketing
  • Email Deliverability & Compliance
  • A/B Testing Email Campaigns

Social Media Marketing

Core Areas

  • Social Media Strategy
  • Community Management
  • Social Media Content Creation
  • Social Media Analytics

Advanced Topics

  • Influencer Marketing
  • Social Listening
  • Social Commerce
  • Social Media Advertising (covered also in PPC)

Conversion Rate Optimization (CRO)

Core Areas

  • A/B Testing
  • Usability Testing
  • Heatmaps & User Behavior Analysis
  • Landing Page Optimization

Advanced Topics

  • Personalization & Dynamic Content
  • Advanced Analytics & Segmentation
  • Multivariate Testing
  • Customer Journey Optimization

Analytics & Data

Core Areas

  • Google Analytics
  • Data Tracking & Reporting
  • KPI Definition & Measurement
  • Marketing Automation Platforms

Advanced Topics

  • Predictive Analytics
  • Customer Relationship Management (CRM) integration
  • Big Data & Marketing
  • Attribution Modeling